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    Home » Salesforce Winter ’22 Release Highlights
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    Salesforce Winter ’22 Release Highlights

    DBServicesBy DBServicesOctober 4, 2021No Comments5 Mins Read
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    Salesforce Winter '22 Release

    With fall now upon us, the weather is cooling, the leaves are changing, and the Salesforce Winter ’22 Release is here! Chock-full of impressive new features and improvements, the Winter ’22 Release gives users and developers many reasons to rejoice.

    As with each of the other two annual releases, Winter ’22 brings a suite of changes with effects to your Salesforce org reaching far and wide. Here we will highlight some of the most impactful release items.

    Sales: Territory
    Planning Enhancements

    Salesforce’s
    Maps Territory Planning functionality has enabled companies to align their
    territory-based sales processes with the platform’s flexible and powerful territory
    distribution mapping tool. Winter ’22 provides even more customizability to territory
    planning that allows you to configure territories to better meet the needs of
    your business and your customers. Now, users have the ability to design territories
    to include both contiguous and noncontiguous areas, limit assignments to ensure
    even distribution of opportunities to sales reps, and control the assignment of
    containers or units to an area with regard to others within the focus. Each of
    these enhancements elevates the existing territory management tool’s ability to
    serve the complex needs of territory-based sales.

    Service:
    Customer Service Incident Management

    The new Incident
    Management feature aims to reduce the number of your customer’s red-alarm emergencies
    when incidents occur. New tools allow you to track, diagnose, and avert service
    interruptions before they happen. Escalation teams can track disruptions and dynamically
    route tasks to agents to meet customer expectations. Once the root cause is
    identified, it can be logged, and the change manager can then determine the
    steps required to prevent the incident from occurring again. These new tools
    can help your business retain its reputation and focus on providing value to
    your customers.

    Marketing:
    Datorama Reports for Marketing Cloud – Advanced

    As an upgrade
    to Datorama Reports, the new Advanced features increase the usefulness of
    existing reporting and analytics tools for Marketing Cloud.  Users now have the ability to create dashboards
    for end-users, define key performance indicators, and leverage Datorama’s numerous
    functions to create even more fields and attributes than was previously possible.
    Showcase your data and improve your marketing analytics with these impressive
    new features.

    Experience
    Cloud: Microsites

    Microsites
    are an exciting new feature that enables users to quickly build attractive and
    customizable web pages with an assortment of templates and capture user data to
    create leads. All of this is made possible using Salesforce’s Lightning Web
    Runtime, and you can do it without the expense of developing a complete site.
    Designed to meet the pace of a rapidly developing digital presence, Microsites
    can be archived once they have met their need and free up space for more sites.
    With drag and drop components, CMS integration, and content delivery network enhancements,
    quickly building a dynamic and high-performance site has become a reality.

    Platform:
    Salesforce Functions

    As described by the company itself, Salesforce Functions allows you to “innovate fast and meet
    customer demands anywhere.”
     Through the power of elastic computing and the flexibility
    of open language, Salesforce has given you the ability to scale digital
    experiences by extending your already existing data and workflows. By reducing your
    own infrastructure’s responsibility and giving you the power to integrate FaaS
    apps with your org, you can raise developer productivity and scale elastically.

    Analytics:
    Tableau CRM Output Connectors

    With this
    update, Salesforce introduces two new Output Connectors for Tableau CRM. If you
    have ever wanted to share Tableau CRM’s powerfully curated data with Tableau Online
    or aggregate data from multiple sources to write metrics to Salesforce, now you
    can. After transforming and cleaning your data in Tableau CRM, push it to Tableau
    Online and utilize its tools to optimize deals and identify trends. Leverage more
    tools across more platforms to get the most out of your data.

    Industries:
    Digital Process Automation for Financial Services Cloud + Industries CPQ
    Enhancements

    Powered by
    the OmniStudio Platform, Digital Process Automation for Financial Services Cloud
    enables an automated and connected end-to-end work environment. With Decision
    Tables, Calculation Matrices & Procedures, and Intelligent Document
    Automation, you can improve your customer and employee experience.

    Some welcome
    enhancements brought to Industries CPQ help to simplify bulk asset change
    scenarios while improving ordering and processing capabilities. Service agents
    can now complete changes more quickly and accurately and endure less manual
    entry.

    Nonprofit:
    Marketing Cloud for Nonprofits

    Marketing
    Cloud for Nonprofits brings many of the Salesforce marketing capabilities you know
    and love to the Nonprofit side. Personalized emails with custom nonprofit
    tailored templates, audience segmentation, and automated email campaigns make
    fundraising and outreach easy. No matter the size of your constituency, you will
    have the tools to communicate and engage with them all effectively.

    Commence the Configuration

    So there you have it: an impressive list of changes that underscores
    Salesforce’s continuing commitment to incorporating more dynamic and potent
    solutions to the platform. Though these highlights represent a subset of the Winter ’22 Release, it is easy to see the potential to improve many processes
    currently residing in a variety of orgs. If you wish to learn more about these updates
    or the others included in the release, please check out the official release
    notes
    . If you have any questions about Salesforce or want to talk about your Salesforce needs, contact DB Services!

    Highlights Release Salesforce Winter
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